Animation

As an advertiser, you know the importance of capturing your target audience's attention with appealing and relevant ads. For years, static ads have been good enough to do just this. However, in today's market, animated ads offer an exciting and effective way to garner you the kind of customer attention you need to successfully grow your company, especially if you wish to target younger audiences. Following are a few of the reasons that using animation to reach younger audiences is the smart move to make.Animated Ads Are EngagingPart of the reason that animated ads are an effective way to reach younger audiences is that they are by their very nature more engaging than static ads. For instance, they tend to be more unique than static ads, and therefore more likely to grab your audience's att...

The definition of 3D animation is, "Animating objects that appear in a three-dimensional space. They can be rotated and moved like real objects. 3D animation is at the heart of games and virtual reality, but it may also be used in presentation graphics to add flair to the visuals." How did 3D animation come to be?William Fetter, an American computer graphics art director, is often attributed to being the founder and creator of 3D animation. In 1960, while working for Boeing Aircraft in Wichita Kansas, he coined the term "computer graphics" after creating the first computer model of the human body. This first 3D model is known as "The Boeing Man." Fetter was the Supervisor of Advanced Design Graphics at Boeing Aircraft. He and his team explored new techniques, using computer graphics, to as...

I have not written much lately. I used to write daily but that was a long time ago. It is true that work, family and a home business have taken up a lot of my time. But, I have not felt as driven to write as I used to feel, too. This entry is my attempt to get back into writing and discussing comic books and classic cartoons.I have not watched any old Woody Woodpecker or Andy Panda cartoons for a few years. I need to spend an evening introducing my daughter to the good old cartoons I grew up watching. That said, she has watched Pink Panther and loves him. I even bought her a collection of the earliest Pink Panther cartoons. (I forgot he actually talked in a few of them.) Soon, I will find time to show my girl who Woody Woodpecker is and why he is a classic character. I've said it before bu...

Utena is the perfect example of a shÅjo anime. The movie is complete with a naïve fantasy of princes and princesses and adolescent girls with characteristically big eyes, flowing hair, and magic powers. ShÅjo themes remain clearly present throughout the film. It includes intensely emotional scenes overflowing with roses and relationship conflicts. But this story is not a traditional shÅjo tale. Utena is unique because the storyline overtly displays the shÅjo using her abject female identity to overcome patriarchal societies' expectations of the ideal female.Utena appears similar to a regular fairy tale on the exterior but is clearly different underneath. The fairy tale-like story is used to critique the illusions found in fairy tales (Napier 176). Like a classic fairy tale, Utena arrives a...

What is an Animated Explainer Video? Animated explainer video is this short video that is used to engage your audience both online and offline. In most cases the animated explainer video usually explains what you do, or what your company or product is all about. Many companies across the globe have utilized the power of animated explainer videos to simplify complex ideas and concepts to customers and prospects. This has helped them tremendously to both increase their sales and build their brand.Big and small companies alike have experienced the power of these animated explainer videos in marketing their products, explaining complex procedures, teaching what they do and offer. They have also seen an increase on their Return on Investment, increase in number of clients and prospects because...

One of the central features of any animated production is the character that populates it. You provide the vision for those characters. A skilled animation company sharpens that vision and brings it to life. There are many ways in which the animator develops characters perfectly suited for whatever type of project you need, from advertising animation to educational animation and more. The following are just a few of the valuable contributions the 2D animation studio can make to character design.Target The Desired AudienceThe exact look and feel of any animated project depends in large part upon the audience for which it is intended. For instance, an educational program geared toward children would use bold patterns and bright colors, whereas an animated explainer video for business executi...

Since the 1990s, 3D animation has enjoyed an explosion in popularity. Nowadays, major motion pictures around the world use its techniques to create lifelike images that allow the viewer to feel as if they are part of the animated world being depicted on the screen. Despite the advantages and popularity of 3D animation, however, traditional animation in the form of 2D animation and elsewhere is still playing a central role in the world of animation. Since its advent in the early 1900s, it has provided a slew of benefits to animated projects. Following are just a few of the many advantages that 2D animation provides.EfficiencyOne benefit of 2D animation is the efficiency with which it can be produced. Animation by its very nature is never a simple process. As an art form, it requires a great...

Animation is a form of storytelling that appeals to vision in a way live action movies sometimes cannot. They can present vibrant colors, unique characters, and stylistic art in order to tell a story. An animated video can tell a story in a unique way and there are many reasons for that.1. CreativityOne of the main appeals of animation is its ability to tell a story in a variety of ways. It doesn't even have to be grounded in reality so long as it is done well. The popular "I'm Just a Bill" video from Schoolhouse Rock is an example of that: a piece of legislation speaks (and sings) about how it becomes a law. Even as it approaches its 40th anniversary in 2015, the video is just as relevant today as it was in the '70s and still helps young students understand the legislative process.An anim...

If you're into anime, you've probably already seen all these.But if you aren't... you MUST try it! Anime is NOT like your regular cartoons. These stories are unique, chock full of intense characters, and beautiful animation.Action, drama, sci-fi, psychological, horror, apocalyptic, comedic, what it means to be human, humans merging with machines, the meaning of life. Anime's got it all!You might have seen Pokémon or Sailor Moon. There's many more complex storylines and characters than that. Much of anime is a reflection of Japanese and modern society's reaction to globalization and technological changes of the 21st century. So don't be surprised to find intense themes in these stories. It might even be a bit difficult to completely digest the meaning of some of these anime.So... there's my...

Original video animation, or animated films and series made especially for release in home video formats, has become a burgeoning enterprise in the entertainment realm, particularly in Japan, where it originated. But OVA also holds promise here as a unique means to convey a corporate promotional message, especially when your audience is techno-savvy and entertainment-minded. Here are five ways animation can introduce or enhance a brand - or simply tell a story in a different way.Introduce a world that supports your message - Yamaha created an animated video series called "The Master of Torque." It features stories told in two to seven minutes that contain various characters who experience all manner of adventures, many of which include rides on Yamaha motorcycles. The good guys always seem...