On the Internet, advertisement programs like AdSense are quite popular in the here and now. As a matter of fact, they are textual ads, and cost a fraction of the advertisement boards you see on roads and streets. For promoting a product online, these ads are an ideal choice. Apart from text-based ads, image-based banners are also popular nowadays.
Some small businesses think that only text ads come under the category of contextual ads. This is actually a misconception. Let me clear the misconception. In the world of Word Wide Web, for your ad campaign, you get a list of keywords, define your region and lastly you get demographic information.
Actually, the ad programs make use of your browser cookies in order to track internet users. So, when a user enters some keywords to look for information he or she needs, the search engine displays your ad to the user if the keywords entered match the demographic information included in your ads. So, it doesn’t matter whether the ad is text-based or image-based.
You may have heard and read in a lot of articles and blog posts that an image is much better than one thousand words. In the same way, going for an image-based advertisement is a lot better than a text message.
Actually, an image based ad, if designed properly, will send a very powerful message. For instance, you will have to use a good deal of text for conveying a complex message, but the same message can be conveyed with just one image. In an image, lots of colors and artistic designs are used for attracting the attention of a visitor.
By images, we don’t mean static images. On the internet, in newspapers and magazines, animated images with texts are also used. Or it could be a little flash movie as well.
Illustrations play a great role when the features of a product or service are highlighted. Based on your demand, an advertisement designer can create an advertisement that could be attractive, inspiring and motivating.
When it comes to cost of design, banner designs will cost you a bit more money. After all, banners are much more effective than text ads. Almost every big business nowadays uses banner ads in addition to text ads for marketing their products and services.
Many advertisement agencies are out there. They offer quality services at reasonable rates to their customers. There could be a slight difference of service charges of different ad design based on experience and equipment used. Based on your budget and needs, you can easily choose the right company.
Lastly, if you have a computer and a designing app, you can create your ads on your own. But this is possible only If you have the skills and time to get the job done properly. For a professional website, you cannot just create a low quality banner. In this case, it is a great idea to get in touch with an expert. This will cost you money but save you time and effort.